Areas of Expertise

Client services, editing, content creation, project management, market research, ideating

Education

B.S. in Marketing with a concentration in Research & Analytics, and a minor in Accounting from Calvin University

Experience

With LKF Marketing since 2022, in marketing since 2020

Description of Duties

A unique blend, our Lucy is the perfect example of having the best of both worlds. She can write like a poet or put numbers together like a mathematician. No matter what the task, Lucy will get it done for you. As an Account Coordinator, you never know what your day is going to look like, which is one thing Lucy loves about her role at LKF.

From gathering important client data and compiling it into an organized, engaging, aesthetically pleasing final form, you could say she is a type of shapeshifter. Working behind the scenes is her forte, giving extra flair to make LKF Account Executives and Account Managers look like the rockstars they are.

Fun Facts

As we said before, Lucy is the best of both worlds kinda gal. Hailing from Marietta, Ga., this Georgia peach gained some Michigan cherry in her cheekbones when she made her way up to Grand Rapids in 2016, and then to Kalamazoo in 2022. She loves exploring both the city and the country, ranging in things from horseback riding, trying new restaurants and coffee shops, kayaking, shopping, and hunting and fishing with her hubby, Jon, and spending time with their growing family.

A fun fact about Lucy, she totally hit the jackpot with both of her last names. Her maiden name was Kool. When she got married, her last name became Wilde. Like we said, she’s the best of both worlds. We sure are glad this southern belle made her way here into the LKF family!