About

Our vibe is real.

LKF Marketing really is the most enthusiastic Marketing agency in Southwest Michigan.

We are a full-service advertising, marketing, website design and development, videography, and public relations agency located in downtown Kalamazoo, Mich. We’ve been in business since 1989, and we’re different from other firms.

Why? Our sole purpose is to achieve results. Great design might win awards (we’ve got ‘em!), but we up the ante with a solid strategy. There are no cookie-cutter marketing plans here.

We’re All About Relationships

Our clients are more than just clients – they are our family. We take the time to really listen to your needs so we can understand your business objectives and present you with a suitable solution. We develop and implement customized tactics to address your problems and get results, every time.

We strive to be your partner for the long haul and operate as an extension of your team.

LKF approaches projects and relationships holistically, preferring to partner with our clients for more than just a website or business cards. We want to elevate your entire brand and marketing efforts.

We stick with you through the good and the bad –

and toss in a dash of levity to make the marketing process both successful and fun. Working hard, playing hard, and doing whatever it takes is part of our history.

Stick with us – you’ll be glad you did.

Strategy is Our Thing

Like we’ve said, great design alone doesn’t move a business forward. Effective marketing requires thoughtful strategy and a clear understanding of your audience, your message, and your goals – and we get that.

That’s why we develop customized marketing plans tailored to your organization. There are no templates or cookie-cutter approaches here.

From brand positioning and messaging to digital platforms and campaigns, we create solutions that align with your business objectives and strengthen your brand at every touchpoint.

When strategy leads the way, creativity becomes more powerful.

With the lessons provided by our founding partners and energy to always push for growth and new opportunities, LKF Marketing keeps on getting better. There’s just no stopping us!

Find our history interesting? Then you’ll love our portfolio of work and Industry Insights!

LKF's original home was in the Rose Street Market building on South Rose Street. We spent 26 years there before moving to our current location on Michigan Avenue.

LKF Marketing has a long history of delivering intelligent marketing solutions to West Michigan and beyond.

Three partners started what is now known as LKF Marketing in 1989 as a communications agency named Lawton King Fricke. Nine years later, one of the partners, Carol Fricke, bought out the other two partners to become the sole owner. She christened the company LKF Marketing, Inc.

After owning and operating the business for nearly 20 years, Carol’s second-in-command, Heather Isch, purchased the company in 2015 and continued operations as LKF Marketing.

Joining LKF in 1998 and serving as its Vice President for eight years prior to purchasing the business, Heather has invested her heart and soul into the business. You’d also think she would have had enough time to take a look at our crazy, eclectic staff and run for the hills, but true to her determined yet free-spirited nature Heather forges on!

With the lessons provided by our founding partners and energy to always push for growth and new opportunities, LKF Marketing keeps on getting better. There’s just no stopping us!

Find our history interesting? Then you’ll love our portfolio of work and Industry Insights!

Don’t see your industry?

Chances are, we’ve worked with within it — or we’re ready to!