INTELLIGENT MARKETING Solutions
We Are Southwest Michigan’s Most Enthusiastic Marketing Agency
LKF Marketing has offered Intelligent Marketing Solutions since 1989. Our work hard, play hard team specializes in full-service advertising, traditional marketing, public relations, and website design and development.
Our Work
We deliver intelligent marketing solutions in a variety of forms to solve and overcome marketing challenges and help our clients meet their true potential.
Our Insights
Read our latest Industry Insight for a fresh perspective on the marketing world
Paid Media Works Better When It’s Not DIY
By Martha Nicholson & Hailey Hornberger
Paid media has never been more complex. More channels. More data. More pressure to prove results.
And somehow… less patience for getting it wrong.
For many organizations, the instinct is to bring media planning and buying in-house or go straight to the sales rep for each channel. On paper, it sounds efficient. More control. Maybe even a little cheaper.
In reality? It’s usually the opposite.
Because media buying isn’t about placing ads. It’s about making every dollar pull its weight.
The Reality of Doing It Yourself
Running paid media internally takes more than logging into Google …Read More
Meet Our Authors
Martha Nicholson
Client Services Director & Media Planner
Hailey Hornberger
Account Coordinator
Martha, LKF’s Client Services Director & Media Planner, loves people, making people happy, and going above and beyond what is expected of her. Plus, she’s a darn good media planner and account executive, too.
Hailey is one of our Account Coordinators, which means she’s part of the collective effort to keep all of the AEs’ hair from catching on fire. She’s also been learning the media ropes over the last year as Martha’s golden apprentice.
Get to know more of the talented people behind the scenes at LKF Marketing.
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Our Team
Stone cold weirdos. Brilliant marketers. A full team of specialists at your service. The most enthusiastic marketing agency in Southwest Michigan. Yes, we’re all thaat.
