case study: heco
Relationship | Strategy | Results
Meet Heco.
HECO, Inc. (HECO) specializes in repairs, predictive services, products sales, equipment management, and field service for electric motors, pumps, and other rotating equipment. Leveraging technology, AI, and human expertise, the company assists industrial applications to increase reliability, uptime, and efficiency.
Relationship
In late 2021, HECO turned to LKF for branding and communication assistance, specifically in promoting the benefits of partnering with HECO compared to its competitors with lower service standards and ROI. Our relationship quickly evolved into a well-oiled machine, delivering results with efficiency and excellence.
Our extensive collaborations include social media, blogs, videography, signage, graphics, and public relations work to spread brand recognition and reach audiences wherever they are, as well as event planning and execution, tradeshow preparation and materials, and acquisition planning and integration designed to tell HECO’s story in-person.
Services Provided
Marketing plans, competitive analysis, brand support, merger & acquisitions brand support, public relations strategy, content marketing plans, brand messaging, corporate identity, style guide, signage & banners, tradeshow booth, public relations, press releases & media alerts, media planning & placement, trade show materials, signage, printed collateral, copywriting, digital marketing, web design & development services
Strategy
Capabilities Brochure
Uniting clear messaging, strong visuals, and brand-aligned design, the capabilities brochure goes beyond sales pitches to showcase HECO’s services and support the sales team as a powerful, standalone leave-behind piece. Ongoing blogging and social media efforts further reinforce HECO’s expertise and strengthen its consistent digital presence.
Vehicle graphics
From cargo vans to large trucks and trailers, the LKF team helps design and produce branded van graphics, managing vendor relations and turning the HECO fleet into moving billboards that boost brand awareness and create a cohesive, professional presence across service centers from Michigan to Kentucky.
Trade Show Materials
We ensure that HECO’s trade show materials align with internal and external communications, creating a cohesive, on-brand presence for both HECO and its Skyler sub-brand. The updated booth design, banners, and collateral enhance visibility, consistency, and engagement across every event to reinforce brand recognition.
Event Planning & Execution
In support of HECO’s annual RPM (Reliability, Process & Maintenance) Symposium, LKF provides full-cycle support. From scouting and securing the venue, coordinating vendors, and designing event materials, to executing day-of logistics and capturing session recordings for repurposing content and amplifying the next year’s promotion, we truly act as an extension of the HECO team.
Acquisition Planning, Branding & Integration
As a family-owned business, HECO’s growth has been intentional and impactful. From public-facing PR, social media messaging, and signage and branding updates to tactical strategies and internal communications, LKF ensures each acquisition is seamless and authentic to help new employees and customers feel informed, valued, and confident in their transition into the HECO family.
Results
XX%
INCREASE
IN MARKET SHARE SINCE 2020
XX%
INCREASE
in web traffic year-over-year, driven by SEO improvements and targeted campaigns
33%
GROWTH
in followers across all social channels
Testimonial
“We work with LKF because they’re awesome.
The LKF crew and HECO, we fit together, we work together, we come to them with weird stuff all the time, and they take it and run with it, and we love it. They’re awesome, and they take great care of us.”
Justin Hatfield, President at HECO
