News

Looking for the latest news from LKF Marketing?

Well, you’ve found it! Below you’ll find Industry Insights and press releases from LKF Marketing co-mingled! Dive in to get to know us a bit better and contact us to learn more.

  • A pigtailed little girl raises her red heart-shaped glasses and mouths "oooooh!" as she reads the title "Fresh Beginnings."

    Fresh Beginnings: A Note From Our CEO

    By CEO & President Heather Isch Each year, January invites a fresh outlook. It is a season for do-overs and new beginnings. However, in our eagerness to move forward, we sometimes forget to take a few minutes to consider what we actually accomplished in the prior year professionally, personally, and spiritually. We are so driven to…

  • Molly Wiegand, Graphic Designer at LKF Marketing

    Molly Wiegand Joins LKF Marketing as Graphic Designer

    KALAMAZOO, Mich.—LKF Marketing recently welcomed Molly Wiegand to the role of Graphic Designer. She brings ten years of graphic design experience to the full-service marketing agency. As Graphic Designer, Wiegand’s duties include executing design for print, digital, and web projects while maintaining client brand standards. A native of Richland, Wiegand earned a Bachelor of Fine…

  • Leo Brisita, Account Manager at LKF Marketing

    Leo Brisita Joins LKF Marketing as Account Manager

    KALAMAZOO, Mich.—LKF Marketing recently welcomed Leo Brisita to the role of Account Manager. He brings five years of marketing experience to the full-service marketing agency. As an Account Manager, Brisita’s duties include assisting account executives with project management, analytics reporting, project proposals, and other client services. A native of Holland, Brisita earned a Bachelor of…

  • Spooky Smart Websites

    Ghosts in the Machine? Not on Our Watch.

    By Web Developer & Security Officer Jeremy Conley When you land on a website, what you see is only half the story. Sleek layouts, smooth navigation, sharp branding—all of that is important. But what most people never see is the hidden work that keeps a site alive and well. And since it’s October, let’s call it…

  • Sydney Pellerito, Account Coordinator at LKF Marketing

    Sydney Pellerito Joins LKF Marketing as Account Coordinator

    KALAMAZOO, Mich.—LKF Marketing recently welcomed Sydney Pellerito to the role of Account Coordinator. In this role, Pellerito assists Account Executives and Account Managers with project management and client services, including content writing and editing, client interaction, and analytics reporting. A 2019 graduate of Western Michigan University, Pellerito earned a bachelor’s degree in public relations. Before…

  • Yikes! AI Did That?

    All Our Feels About AI (and How We’re Using it as Marketers)

    By Vice President & Integrator Sarah Morgan and Account Manager & Statistic Analysis Reporting Specialist Jeff Schwartz AI is having a moment, and by “moment,” we mean it’s barreling through industries like the internet did in the early 2000s. From content and image generation to predictive analytics and writing your out-of-office email (shoutout to the robots who love…

  • Austin Schuster, Videographer at LKF Marketing

    Austin Schuster Joins LKF Marketing as Videographer

    KALAMAZOO, Mich.—LKF Marketing recently welcomed Austin Schuster to the role of Videographer. In this role, Schuster is responsible for shooting and editing video projects, designing to client brand standards, and creating and maintaining various digital assets. A 2014 graduate of Ball State University, Schuster earned a bachelor’s degree in telecommunications. Bringing eight years of experience,…

  • Sarah Morgan, Vice President and Integrator at LKF Marketing

    LKF Marketing Names Sarah Morgan Vice President, Integrator

    KALAMAZOO, Mich.—After 22 years with the 36-year-old agency, LKF Marketing (LKF) promoted Sarah Morgan to the role of Vice President and Integrator. She has also become a minority partner alongside owner Heather Isch, who purchased the agency in 2015. Morgan joined the agency in 2003 as an Account Coordinator. Most recently, she served as Operations…

  • Attention Getting Content

    Why Content Marketing Might Not be the Best Solution for Your Business

    By Account Coordinator Lucy Wilde A lot of businesses dive into content marketing headfirst, only to belly flop. They crank out blogs, try out a few videos, and then wonder why their leads aren’t pouring in. Here’s the hard truth—if you’re only using one or two content types, you’re leaving money on the table! Different Content…

  • Michigan 50 Companies to Watch awarded to LKF Marketing

    LKF Marketing Named One of Michigan’s 50 Companies to Watch

    KALAMAZOO, Mich.—Michigan Celebrates Small Business named LKF Marketing among its 2025 recipients of the Michigan 50 Companies to Watch Award. Based in Kalamazoo, Michigan since its founding in 1989, the full-service marketing agency will be acknowledged at the 21st annual Michigan Celebrates Small Business Gala on April 22 in East Lansing. “We are proud to be named…

  • Right Person, Right Seat

    New Year’s Resolutions & How EOS Helps Us Get There

    By CEO/President Heather Isch January is a time for fresh starts and big dreams. Many of us set New Year’s resolutions, aiming to change our lives for the better. Yet, according to research, less than 9% of people stick to their resolutions, with most falling off track by mid-February. It’s not surprising; resolutions often lack the structure…

  • Jeff Schwartz, Account Manager at LKF Marketing

    LKF Marketing Promotes Jeff Schwartz to Account Manager

    KALAMAZOO, Mich.—LKF Marketing (LKF) recently promoted Jeff Schwartz to the role of Account Manager. Schwartz joined the agency in December 2022 as an Account Coordinator with the responsibilities of building client relationships, managing project tasks, conducting research, providing assistance to Account Executives and Account Managers, and other related activities. The promotion to Account Manager marks…

  • Siloed work environment

    We’ve Been Silo-Free Since ’89 and it’s Made All the Difference!

    By Martha Nicholson As we wrap up our 35th-anniversary celebration, we reflect on a marketing world that’s evolving faster than ever. Yet through it all, LKF Marketing’s core values stand the test of time—Be Honest, Have Fun, Be Smart, Do Whatever It Takes, and Contribute to Family. These have been our compass, guiding us and our clients through changing trends and driving…

  • Heather Sagers, Operations Manager at LKF Marketing

    LKF Marketing Promotes Heather Sagers to Operations Manager

    KALAMAZOO, Mich.—LKF Marketing recently promoted Heather Sagers to the role of Operations Manager. Sagers joined the agency in April 2022 as Office Manager with the responsibilities of overseeing day-to-day administrative operations, managing office supplies, coordinating meetings and events, handling correspondence, and ensuring the smooth functioning of office activities. The promotion to Operations Manager is a…

  • Content Marketing – and Content Marketers Themselves – have Evolved Since 2010

    By Sara Ramaker What was your go-to outfit in 2010 and, more importantly, what did you post about on social media back then? If you’re not cringing in self-reflection, allow me to humiliate myself for the sake of professional soul-bearing. While I don’t know the answer to those questions, I am happy to report that my…

  • Hailey Hornberger, Account Coordinator at LKF Marketing

    Hailey Hornberger Joins LKF Marketing as Account Coordinator

    KALAMAZOO, Mich.—LKF Marketing recently welcomed Hailey Hornberger to the role of Account Coordinator. In this role, Hornberger assists Account Executives and Account Managers with project management and client services including content writing and editing, client interaction, and analytics reporting. A 2024 graduate of Western Michigan University, Hornberger earned a bachelor’s degree in marketing. Before joining…

  • Industry Insight June 2024

    LKF Marketing and Web Development: From Simple Beginnings to Cutting-Edge Innovations

    By Lisa Moore and Sarah Morgan When celebrating a milestone such as 35 years in business, it gets you looking back at how far you’ve come, marveling at the technological rollercoaster you’ve survived, and chuckling at the days when a dial-up tone was music to your ears. That’s what comes to our minds when we consider our journey…

  • Sarah Lotz, Graphic Designer at LKF Marketing

    Sarah Lotz Joins LKF Marketing as Production Artist

    KALAMAZOO, Mich.—LKF Marketing, in its ongoing commitment to serving clients’ evolving needs, has welcomed Sarah Lotz as its newest Production Artist. In this role, Lotz executes production art and design, writes project specifications and quotes, and manages vendors and project delivery. Lotz earned a bachelor’s degree in Graphic Design from Savannah College of Art and…

  • Industry Insight March 2024

    35 Years of Intelligent Marketing Solutions… Plus a Big Announcement!

    By Heather Isch In 1989 George H.W. Bush was president, Salvador Dali died, the Berlin Wall came down, the World Wide Web was born, the Cold War was declared over, Madonna’s “Like a Prayer” was featured on a Pepsi commercial, and two guys named Charlie King and Brad Lawton started an advertising agency in Kalamazoo, Michigan. The…

  • Ally Cole, Account Manager at LKF Marketing

    Ally Cole Joins LKF Marketing as Social Media Coordinator

    KALAMAZOO, Mich.—LKF Marketing recently hired Ally Cole for its newly created Social Media Coordinator position. She brings 2 years of social media and advertising experience to the Kalamazoo-based agency. As Social Media Coordinator, Cole plans and develops social media content while managing the platforms for a variety of clients under the guidance of LKF’s social…